WHO WE ARE

EXECUTIVE DIRECTOR & CO-FOUNDER

Marivel Mendoza is a proud first-generation Mexicana born and raised in Oakland, CA. As the daughter of parents who immigrated from Michoacan, Mexico and began their journey in the US working in the fields of the Central Valley, Marivel seeks to honor her roots and lend support to others making the sacrifices needed for a better life. In 2020, Marivel co-founded Hijas del Campo and has since become the organization's inaugural Executive Director. Marivel lives in Contra Costa with her husband and two wonderful boys, ages 3 & 9.

Linkedin

PROGRAM DIRECTOR & CO-FOUNDER

Dorina Moraida was born and raised in San Jose, CA, as one of six children and a proud first-generation Mexican American. Dorina’s father migrated from Sonora, Mexico to California in the 70’s where he worked as a farmworker. “Serving this community, our farmworkers, and their families is another way to honor my Dad. He was hardworking, loving, and generous.” Dorina is one of Hijas del Campo’s Co-Founders and in 2024 became the organization's first Program Director. She currency resides in Contra Costa County with her husband and 4 beautiful daughters.

Linkedin

COMMUNITY PARTNERSHIPS

With over 15 years of community involvement experience, Alaina has helped the youth and underserved members of her community overcome the socio-economic challenges faced in today’s society. Her biggest influence growing up was her father, who was a teacher at a continuation high school, and her grandmother, who was a farmworker in her younger years. Alaina currently assists HDC in building community partnerships, planning events, and merchandise.

Linkedin

ANALYTICS MANAGER

Emma Larrabee originally joined Hijas del Campo in March 2022 as an AmeriCorps VISTA member. In 2024, she became the organization’s first Grant Writer, focusing on building capacity and securing funding for long-term sustainability. Passionate about social justice, Emma is dedicated to reducing access gaps for campesinx families and advancing equitable access to services and resources. She is currently pursuing a Master’s in Clinical Social Work.

Linkedin

FOOD PROGRAM MANAGER

Janneath Peña moved from Guadalajara, Jalisco, Mexico to Brentwood at 16-years-old. Janneath’s own experience working at farms in Brentwood and seeing her parents work in the fields has taught her not only how difficult the work really is, but has also given her a profound respect and administration for all campesinxs. Her dream is that one day farmwork is respected and that campesinxs are treated with dignity, empathy and compassion. Janneath currently works as HDC’s first ever Food Program Manager, ensuring that 400+ families receive food on a monthly basis.

HEALTH INITIATIVES MANAGER

Vilma Olivares was born and raised in the Bay Area as a first-generation Nicaraguan-American Latina. With ambition in her heart, she graduated from CSU Sacramento with a BA in Spanish with a concentration in Education and Equity. There, she met her husband and had two beautiful sets of twin girls. Her dream is to assist the Latinx community in any way possible to help make this country feel and eventually become their home away from home!

(she/her)

Head of Community Partnerships at Hijas del Campo

(she/her)

Program Director and Co-Founder of Hijas del Campo- Board President

(she/her)

Mental Health Clinician at TheraTree Community: Child & Family Counseling Inc., Puente Counselor and Co-Coordinator at Los Medanos College, and Volunteer College Counselor at Hijas del Campo

(she/her)

Career & Education Council at Merrit College; Personal Counselor at the College of San Mateo

(she/her)

Finance & Operations Director at MiGente

(she/her)

Executive Director and Co-Founder of Hijas del Campo

(she/her)

Associate General Counsel for Compliance at California Rural Legal Assistance